The PCB Norsemen

Column from: Team Elmatica

In this column, four members of the Elmatica team take turns sharing their knowledge, experience, technical advice, news and thoughts from the fascinating world of PCBs.

John Steinar Johnsen (Josse), Senior Technical Advisor at Elmatica
Josse has an extensive experience as a "door opener" in the PCB industry and impressive skills to see and solve complex design challenges within PCB production. His experience in the industry goes back to 1972. For the last 19 years, Josse has been a senior technical advisor at Elmatica, sharing his knowledge and expertise with customers. If you ask, he might also give you a tip on how to build the best guitar

Jan Pedersen, Senior Technical Advisor at Elmatica
Jan was practically born into the PCB industry with a father that produced printed circuits in the garage. He then started his career around printed circuits in 1977. Jan has shared his knowledge of PCB at Elmatica since 1992, the last three years as senior technical advisor. He is also chair at IPC Medical Addendum group D-33AM and Automotive Addendum D-33AA. Standards are close to Jan's heart, and he's always looking for improvement and development.

Didrik Bech, CEO at Elmatica
Once you have met the CEO of Elmatica, you will never forget it. Didrik Bech is full of energy, ideas, and business opportunities. Where others see challenges, he sees possibilities. He has been the CEO of Elmatica since 2011 where he daily identifies opportunities, alters set standards, and challenges both colleagues and customers. Book a meeting with him and prepare yourself to get tons of ideas, and a bottle of Norwegian Tran (cod oil). Didrik's desire is to not only secure customer's articles but also their health.

Raymond Goh, COO at Elmatica (China)
With over 20 years in the industry, Raymond Goh possesses extensive industry knowledge and experience from both several manufacturers and EMS companies and now printed circuit broker Elmatica. Born and raised in Singapore and currently based in China, he bridges and balances culture and business between the East and the West. Raymond is a neutral partner, representing both sides in any situation—the perfect middle man.

 


Connect:
January 02, 2020

The PCB Norsemen: New Trends in the PCB Industry at productronica 2019

Working with PCB technology and standardization as I do, it is always interesting to see the new trends and where the PCB industry is moving. Changes tend to happen at a slow pace; still, I visited productronica this year for dedicated meetings and expected to learn about new processes and production equipment. What hit me was the different manufacturing focus between Asia and Europe. 5G applications and smartphones—both making an impact in the news as a high focus in Asia, where most of the production is placed—were hardly mentioned at productronica 2019. However, I picked up on other new trends in the PCB industry.
November 04, 2019

The Laminate Market: What Will the Future Bring?

PCBs have been manufactured more or less the same way since we entered the industry in 1972, but the circumstances surrounding the boards have changed. The PCB Norsemen have addressed the copper situation several times in our columns as well as the component crisis affecting the PCB industry. Now, we’re experiencing external factors—such as Brexit and the trade restrictions between China and the U.S.—that are affecting the industry and causing delays due to raw material demand and prioritization by huge market players.
August 08, 2019

The PCB Norsemen: Avoid Failures in PCB Production With Compliance Control

Failures and reliability in the printed circuit industry are usually considered in the context of quality claims and non-conformity. This is a logical approach; however, there is a new context where these aspects are under close scrutiny, namely compliance—especially in the defense industry. Failing to understand import and export compliance for every country you deliver to and from will, at some point, result in challenges in your supply chain with potentially severe ramifications.
July 08, 2019

The PCB Norsemen: From Wooden Huts to Homemade Go-karts—It All Starts With Design!

Whether building the coolest go-kart or the most sophisticated electronic hardware, the story is the same: It starts with design. And for designers and manufacturers, early involvement and commitment between all the involved parties in a product development process diminish the risk for mistakes and misunderstandings.
June 27, 2019

What Is Reliability Without Traceability?

High reliability and compliance are hot topics at conferences all over the world. If you are a supplier to industries like defense, automotive, medical, and aerospace/space, high-reliability and regulatory compliance are strict demands for electronic device manufacturers. This column discusses how high-reliability demands enforce the need for traceability, and at what level the traceability should be.
May 29, 2019

The PCB Norsemen: Merging the Best of Both Worlds—Young Superheroes and Knowledgeable Wizards!

Companies that dare be true to themselves, trust their employees, and provide direction, freedom, and responsibility to their most important asset—namely, their employees—are more likely to succeed. However, we can all rattle behind these positive words and agree with these statements. The real question is, “How do you actually create and sustain an environment that motivates and attracts people—especially millennials—in the wave of Industry 4.0?"
April 30, 2019

The PCB Norsemen: My Flexible Story—Flex Circuit Development Through the Decades

Senior Technical Advisor Jan Pedersen is celebrating 26 years at Elmatica. In this column, he shares his thoughts from his long experience in this exciting industry, and talks about those things that have changed a lot in the past few decades, and the others that haven't.
April 05, 2019

A PCB Broker’s Guide Through the Galaxy of Automation

A smart factory is defined by its ability to harness manufacturing data flowing throughout the enterprise and then convert that data into intelligent information that can be used to create improvements in productivity, efficiency, savings, yields, automation, enabled traceability, compliance, and reduced risk of errors and rework. All of these items are crucial factors when manufacturing printed circuits.
February 13, 2019

The PCB Norsemen: Technology’s Future Comes Together—A Great Slogan for Us All!

“Technology’s Future Comes Together” was the theme of this year's IPC APEX EXPO, which is quite suitable during these changing times. I guess we all need to come together, especially the automotive industry.
February 04, 2019

The PCB Norsemen: PCB Standards for Medical Device Applications—A Hard Nut to Crack!

With digitalization, AI, and IoT, the traceability and transparency to how a PCB is produced will be even more important. We must rule out the PCBs that follow the standards to the ones that do not. The day will come when you or someone you know might need a medical device, and you want to make sure it does its job correctly.
November 29, 2018

Digital Specs for Automated Manufacturing: Find the Missing Link!

Automation and connected smart factories are the new manufacturing trend. Industry 4.0 and the Internet of things (IoT) continue to enter PCB manufacturing. However, if we continue down the same path with specifications and requirements written on electronic papers and unintelligent production files, human interpretation is still crucial to avoid mistakes. CircuitData could solve this problem because having one language for automated smart factories is the future!
August 28, 2018

PCB Norsemen: The Solution to the UL Challenge—Industrial Awareness

Writes Jan Pedersen: The solder-limit subject has been a "hot potato" for a quite some time, with many discussions around the new requirement from Underwriters Laboratories (UL) that UL’s Emma Hudson brought to attention in early 2018.
August 06, 2018

The PCB Norsemen: Lean Challenges—Standard vs. Non-Standard Products

Writes Didrick Bech: People tend to treat standard and non-standard products in the same way; however, they represent two parallel product segments and consequently different challenges for your Lean manufacturing process, especially in relation to production and logistical operations. When you fail to differentiate the processing of standard and non-standard products, not only is the Lean manufacturing process disrupted, but you also introduce a variety of production, financial and logistical challenges.
July 02, 2018

The Velocity of Technology— What Does It Really Mean?

PCB Norseman, Jan Pedersen: Driving a car is probably one of the areas where the user comes in direct touch with the technology development. And we understand the speed when we see how fast we get new versions of smartphones and other gadgets. But in what direction are we going?
November 14, 2017

Industry 4.0, AI and CircuitData

PCB Norseman, Andreas Lydersen: As automation works its way onto the shop floors, it still struggles to replace humans in the supporting roles, such as designers, purchasers, brokers, and back-office staff. Where automation on the shop floor replaces humans in doing repetitive manual tasks, the supporting roles (at least some of them) require intelligence to understand and utilise information.
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