It’s Only Common Sense: Would You Join Your Own Company?
The Chemical Connection: Reducing Etch System Water Usage, Part 2
The Right Approach: I Hear the Train A Comin'Global Smartwatch Shipments Overtake Swiss Watch Shipments in 4Q 2015
February 24, 2016 | Strategy AnalyticsEstimated reading time: 1 minute
According to the latest research from Strategy Analytics, global smartwatch shipments reached 8.1 million units in 4Q 2015, compared with 7.9 million Swiss watch shipments. It is the first time ever that smartwatches have outshipped Swiss watches on a global basis.
Cliff Raskind, Director at Strategy Analytics, said, "We estimate global smartwatch shipments reached 8.1 million units in 4Q 2015, rising a healthy 316 percent from 1.9 million in 4Q 2014. Smartwatches are growing rapidly in North America, Western Europe and Asia. Apple Watch captured an impressive 63 percent share of the global smartwatch market in 4Q 2015, followed by Samsung with 16 percent. Apple and Samsung together account for a commanding 8 in 10 of all smartwatches shipped worldwide."
Steven Waltzer, Analyst at Strategy Analytics, added, "We estimate global Swiss watch shipments reached 7.9 million units in 4Q 2015, falling 5 percent from 8.3 million in 4Q 2014. Global demand for Swiss watches is slowing down, and major players like Swatch are struggling to find growth."
Neil Mawston, Executive Director at Strategy Analytics, added, "The Swiss watch industry has been very slow to react to the development of smartwatches. The Swiss watch industry has been sticking its head in the sand and hoping smartwatches will go away. Swiss brands, like Tag Heuer, accounted for a tiny 1 percent of all smartwatches shipped globally during 4Q 2015, and they are long way behind Apple, Samsung and other leaders in the high-growth smartwatch category."
Share on:
Suggested Items
Cigent, Swissbit Announce Partnership to Enhance Endpoint Data Security
05/06/2024 | CigentCigent, a leading provider of endpoint data protection solutions, and Swissbit, a leading manufacturer of storage, security, and embedded IoT solutions, today announced a strategic partnership to offer a comprehensive portfolio of secure storage drives designed to safeguard endpoint data against a growing landscape of cyberthreats.
Kai Imgenberg Joins Swissbit NA as Sales Director for Embedded IoT Solutions
12/07/2023 | SwissbitSwissbit, a leading manufacturer of storage, security and embedded IoT solutions, is pleased to announce the appointment of Kai Imgenberg as Sales Director for Embedded IoT Solutions.
Keysight to Provide Payload Testing Solution for First SWISSto12 HummingSat Mission
10/11/2023 | Keysight Technologies, Inc.Keysight Technologies, Inc. announces that SWISSto12, one of Europe's fastest growing satellite and radio frequency (RF) payload manufacturers, has selected the Keysight Payload Test System (PTS) to validate the RF payloads of its first HummingSat geostationary satellite, Intelsat 45.
Swissbit Expands US Sales Team with Key Hires to Drive Growth in Security Solutions and Netcom Market
07/27/2023 | SwissbitSwissbit, a leading manufacturer of storage, security and embedded IoT solutions, is delighted to announce the expansion of its sales team with the addition of two new professionals.
Swissbit at embedded world 2023
02/14/2023 | SwissbitFollowing last year’s summer show, embedded world 2023 will return to its usual schedule and open its doors on March 14. In hall 1, booth 1-534, Swissbit will exhibit the latest generation of its SATA SSD X-7x portfolio with 100+ layers of industrial TLC NAND and additional security features.